While enjoying the stroll down at Book Expo America, one would be amaze on seeing fellow book lovers cue to line up for an authograph of their favorite authors.
For some, it's a simple joy of having the original signature, a soon to be released book yet for some it is about lifestyle, culture, society, adventure, science, philosophy and community combined.
Like any book enthusiasts, wish we have the chance to meet, hear or merely see some of our admired authors. My hope as always is bring more young people get involved and experience what is it that we are magically attracted to authors.
As an example, I met five (5) of my 50 most admired authors today. It was like a pilgrimage meeting the people you look up to, their passion and what is it about them.
It started hearing from "Amy Goodman", and share the very principles of what democracy is all about today. Yet she Amy starts her new book dedicated to her mother and her hero Dorrie Goodman. This upcoming bestseller "Standing Up" for me is why America is all about and the democratic ideals that our youth shall inherit in the next millenium.
Then the saga continues to John Zogby's " The Way We'll Be" coming on the shelves on summer 2008 from Random House Publishing in New York. From arithmetic to analytics, Mr. Zogby's sensitivity to culture and environment is an institution of learning itself.
As the journey continues, it was an honor to personally meet Jim Hirshfield, who is the model that any upcoming young entrepreneur needs to look up to with his book "Fortune & Freedom". His journey on entrepreneurship is a success formula that aspiring small business young entrepreneurs must seek.
Suddenly, sitting on the a table a very humble "Beverly Kaye" takes the time to authograph a book for me. It was like "I was in heaven" but Ms. Kaye was joking that I said that to all the girls I meet. But then, I told her that only to great Business Books authors like you. Her book "Love' Em or Lose Em" talking about why we need keep good people in our organization when they come into our lives. Through the years, everytime I was asked in my own successes and failures, I would always reply that Businesses are built by people.
It was a long Friday afternoon that suddenly I step into "Sandra Kit" and again had my copy of Celluloid Memories. Here glamor, chemistry and lifestyles sparks.
And so tomorrow shall be another exciting day but hence the question is Why Booklovers buy from from favorite authors?
http://www.alexesguerra.com/
Changing Your Thoughts to Change your life commentary by Dr. Wayne Dyer is a great positive thinking daily exercise. Affordability for the limited income earner is our mission.
Friday, May 30, 2008
Sunday, May 04, 2008
The Importance of Business Planning in times of trouble - Sign of the 22nd Century
In the old days, our plans where all in our heads but today it's no longer feasible. While walking down the financial and low income small business retail areas of San Francisco, I can't help but notice why some new businesses which had great products and ideas recently closed shop. I would then kept repeating to myself, if only these businesses had a business plan they would have been still here or at least have a viable exit.
read more | digg story
www.alex-esguerra.com
read more | digg story
www.alex-esguerra.com
Thursday, May 01, 2008
Real Personal Income turns negative
The Bureau of Economic Analysis released the Personal income figures for March 2008 today. Personal income increased $38.8 billion (0.32%). Disposable income increased $29.6 billion (0.28%).
read more | digg story
read more | digg story
World War I and II in the Asia Pacific History - NAVOBA, the association for our veterans
Having a father who serve in the US Army during World War II and a grandfather from World War I whose service was not much entered in the family history books makes one wonder through pages of time by collecting general army and military history. This is one of the reason why we are avid supporter of the NAVOBA - National Association of Veteran Entrepreneurs as serves to uplift the preservation of the ideals of true valor of Love of God an Country.
read more | digg story
read more | digg story
Wednesday, April 23, 2008
Online Bookselling State Today - Internet sales hit record �13bn in first quarter - Business
Online Bookselling, the new school of selling books for passion in the UK and Online Bookselling numbers have rose drastically in the last weeks. One of the issues in the bookselling industry that would be tackled on Book Expo America would be why? The industry has to deviate from the old school and integrate new parameters and strategies. I am confident that indepedent booksellers are extremely smart entrepreneurs.
read more | digg story
read more | digg story
Sunday, April 20, 2008
How Hillary Can Still Win Only If CHANGES ARE DONE!
Political Campaigns are differentiated from political activism by focusing the social impact of the candidate to society.Although, as a solid supporter of Hillary Clinton I believe that she has to fix the strategist that plan ehr campaign especially if she wants the grassroots to support her.The old mechanism of constant bombarding emails, telephone calls and fundraising is where her political rival currently is very good.Politiics yes money yes but these so called campaign wizards of hers think that we are still leaving the 20th century through hypnosis.Today's world is about showing your true color, passion and goal. Only then, will you win the hearts, minds and then the pockets of supporters.Time is clicking but her strategy seems to be not changing. http://www.alexesguerra.comYes, believe it or not, it's still quite possible. This video details the simple steps needed for Hillary to become the next leader of the free world.
read more | digg story
read more | digg story
Wednesday, April 16, 2008
The Power of Green, Could Action on Climate Really Be Bush Legacy?
A president only becomes great by living a history behind. George Bush might be trying to leave his legacy at this point. Give him a chance yet the question lies is it too late than waltzing his holiness, The Pope.For Teddy Roosevelt it was the creation of our system of National Parks. For Richard Nixon it was the passage of landmark environmental reforms found in the Clean Air Act, the Clean Water Act, and the National Environmental Policy Act. For Bill Clinton it was an eleventh-hour preservation of millions of acres of public lands.
read more | digg story
read more | digg story
Tuesday, April 08, 2008
My Message to Jerry and the Yahoo Board!

As we all know that Yahoo is currently undergoing enormous stress. Yet, as a small nobody and small shareholder like me, I have great admiration on Yahoo's business model. But as an entrepreneur, we must know "timing" and question is it a time to sell or a time to hold on.
However, as a small home based low income business, we can save time with overhead, cutting costs and labor but let us not forget that ultimately our customers are our lifeblood. During the past years I have have stayed afloat I have learn to be frugal but you can only be frugal until such extent. Our employees are customers should not sufferis what we are all about anyways.
First, and foremost is we need to believe and take care of ourself and the business. Unfortunately, when a business becomes public there are investors will and a business climate to suffice. So my advice, is for us to cut our losses and sell at the best bargain.
However, our culture is still preserved and we will endure these together. As we shall be one together.
This is what i have done with one of the business models we have in ADLE International. And guess what, our unique page visitors today at: Affordable Books On Line
This is what i have done with one of the business models we have in ADLE International. And guess what, our unique page visitors today at: Affordable Books On Line
has been great! Yesterday alone, our servers went down twice because of the heavy volume of traffic we have received. Today, we have even launched new domains such as:
Sunday, March 30, 2008
Join us in Pennsylvannia with Hillary

Dear Friend:
We are going to PA to campaign on Hillary's behalf as a Pennsylvania HillStar! If there were ever a time to help with the campaign, it is NOW. Hillary needs our help in PA. Will you join me?
The campaign is asking for volunteers to travel to PA as Pennsylvania HillStars. They need our help every day between now and the primary, April 22. They will assign us a location and we will make our travel and accommodations accordingly. This is the best way we can help Hillary in these remaining days of the primary season. Volunteers are making the difference in this campaign. Let's make history together!
We will be on the phones, canvassing, helping out at the polls and pitching in wherever we can. I hope and your friends will join us.
This is the kind of hands-on, grassroots effort that campaigns are made of! No political experience required - let's do this together!
If you are interested in traveling to PA, please sign up at www.hillaryclinton.com/voltravel. Questions? Call 703.875.1232
Sunday, March 02, 2008
Why Hillary deserves Texas?
* Hillary Clinton has already delivered for Texas-350,000 children have insurance, 21,000 Texas National Guard troops have access to medical care and our state got $28 million to train more teachers.* After 8 years of President Bush, we need someone who will deliver urgentsolutions to the big economic problems we face by ending our housing crisisand jumpstarting our economy.* Hillary Clinton is the only candidate in this race with a Healthcare planto cover every American.* Hillary Clinton has roots in Texas- she went door to door to registervotes here three decades ago-her heroes Barbara Jordan-taught her courage,Bob Bullock, toughness, Ann Richards-determination.* Talk is Cheap. Hillary Clinton has a proven track record, grit and know-how to solve the toughest problems like the economy and health care-she willtake the Texas can-do spirit to the White House and there is nothing wecannot do.With all the challenges we face, we need a President who is ready to lead onday one. We need Hillary Clinton. She has the passion, strength, andexperience to give this country the new beginning it needs.
Saturday, February 16, 2008
Affordable Books Online.com another milestone at President's Day 2008
www. Affordable – BooksOnline.com
The business idea for Affordable Booksonline.com originates from Former APEC Youth Leader and Young Entrepreneur 1996-98 Alex De Leon Esguerra, founder of ADLE International
Affordable Booksonline.com is dedicated towards mentoring the youth to become future business leaders of tomorrow. From rare and out of print books to business, fiction, non-fiction and textbooks, Affordable books online shall cater towards affordability to those with limited budget and the disabled.
The bookselling industry business has been focused on members of the ABAA, ABA (American Booksellers Association), Independent Sellers Brick and Mortar Retailers like Biblio.com and a lot of third party market and so called penny sellers, e.g. Amazon.com, half.com without respect to a books’ true value on affordability and educating readers.
The business idea for Affordable Booksonline.com originates from Former APEC Youth Leader and Young Entrepreneur 1996-98 Alex De Leon Esguerra, founder of ADLE International
Affordable Booksonline.com is dedicated towards mentoring the youth to become future business leaders of tomorrow. From rare and out of print books to business, fiction, non-fiction and textbooks, Affordable books online shall cater towards affordability to those with limited budget and the disabled.
The bookselling industry business has been focused on members of the ABAA, ABA (American Booksellers Association), Independent Sellers Brick and Mortar Retailers like Biblio.com and a lot of third party market and so called penny sellers, e.g. Amazon.com, half.com without respect to a books’ true value on affordability and educating readers.
Wednesday, February 13, 2008
Save Net Neutrality, copy of letter to Rep. Wu, Portland, OR
I am writing today to urge you to co-sponsor the Internet Freedom Preservation Act of 2008 (HR 5353). This important, bipartisan legislation protects the free-flowing Internet from blocking, censorship and discrimination by powerful phone and cable companies.
Tens of millions of Americans rely upon an open Internet in their daily lives. Our elected leaders must protect our basic right to communicate from those who want to take it from us. The legislation calls for a nationwide series of public hearings about what the future of the Internet should look like a an important step to bring these crucial issues into the light of day.
Please help in this effort by joining Reps. Markey and Pickering in support of the bipartisan Internet Freedom Preservation Act. Thank you.
ww.alex-esguerra-.com
Tens of millions of Americans rely upon an open Internet in their daily lives. Our elected leaders must protect our basic right to communicate from those who want to take it from us. The legislation calls for a nationwide series of public hearings about what the future of the Internet should look like a an important step to bring these crucial issues into the light of day.
Please help in this effort by joining Reps. Markey and Pickering in support of the bipartisan Internet Freedom Preservation Act. Thank you.
ww.alex-esguerra-.com
Monday, February 11, 2008
Friday, February 08, 2008
The San Francisco Antiquarian Book Fair - A Way to Connect Internationally

While finalizing details to revived our Rare Books site, an antiquarian friend reminded me that tomorrow is the opening of the SAN FRANCISCO Book Fair for Antiquarian books at the San Francisco Concourse.
This year, they will have about 200 exhibitors locally and internationally. First Editions, rare manuscripts and rare books are somewhat the equivalent of Rare Art for the Bookselling industry. It takes a lot of ethics, professionalism and honesty to be in this group.
They are open from 10 AM - 7 pm and then on Sunday from 10 AM - 5 pm.
Admission is about $10.00 but with return privileges.
So if you are book enthusiasts at heart, come visit the show and experience the once in a lifetime
rare books worlds.
Books are a way for people to connect as well from different facets of SOCIETY.
Good luck to the world of rare books exhibitors.
Alex
ADLE International
This year, they will have about 200 exhibitors locally and internationally. First Editions, rare manuscripts and rare books are somewhat the equivalent of Rare Art for the Bookselling industry. It takes a lot of ethics, professionalism and honesty to be in this group.
They are open from 10 AM - 7 pm and then on Sunday from 10 AM - 5 pm.
Admission is about $10.00 but with return privileges.
So if you are book enthusiasts at heart, come visit the show and experience the once in a lifetime
rare books worlds.
Books are a way for people to connect as well from different facets of SOCIETY.
Good luck to the world of rare books exhibitors.
Alex
ADLE International
Tuesday, February 05, 2008
Political Grassroots Campaigning At It's Best

Feb. 05, 2008 should be a day in history. Notwithstanding Black Month History, I think these primaries might have the greatest numbers of young voters ever in American History.
The US ECONOMY is now finally accepting the facts of recession. Yet, politics is at it's best as if it was show business' over and over advertising.
The day starts with suprisingly lines of people depositing money at a local bank. Yet, on a bus saw someone on a corner with placard saying Vote for "___________"
The phone rings as it was Stevie Wonder calling to endorse Obama. Then the streets of Mission District suddenly saw one to two cars blowing their horns with an Obama for president placard.
For a change, open the TV and it was news about John McCain having a sweep republican victory.
Finally, saw HILLARY back in New York voting together with Bill when a canvasser had to verify that she was indeed a Democrat.
Never again, will America Go to a war on terror, have an oil warlord and be in such financial shame.
The US ECONOMY is now finally accepting the facts of recession. Yet, politics is at it's best as if it was show business' over and over advertising.
The day starts with suprisingly lines of people depositing money at a local bank. Yet, on a bus saw someone on a corner with placard saying Vote for "___________"
The phone rings as it was Stevie Wonder calling to endorse Obama. Then the streets of Mission District suddenly saw one to two cars blowing their horns with an Obama for president placard.
For a change, open the TV and it was news about John McCain having a sweep republican victory.
Finally, saw HILLARY back in New York voting together with Bill when a canvasser had to verify that she was indeed a Democrat.
Never again, will America Go to a war on terror, have an oil warlord and be in such financial shame.
Americans come next year will see a new Democratic President sits on the White House. Hopefully, it course it be http://www.hillaryclinton.com/
America needs a change "yes" yet it needs a real expert to fixed so much mess and credit woes it is in today! And yes, this is Grassroots Campaigning at it's best.
The lesson is fixed ourselves before we mingle with others mess and issues. Read more on my wordpress blogs at: www.wordpress.com/adleinternational
ALEX ESGUERRA
ADLE International
America needs a change "yes" yet it needs a real expert to fixed so much mess and credit woes it is in today! And yes, this is Grassroots Campaigning at it's best.
The lesson is fixed ourselves before we mingle with others mess and issues. Read more on my wordpress blogs at: www.wordpress.com/adleinternational
ALEX ESGUERRA
ADLE International
Sunday, February 03, 2008
Bill Clinton, Diane and Gavin in full force today for Hillary
The Democrats were in full force today roaming Churches in California.
Bill Clinton was seen in Southern California. I watched Sen. Diane Feinstein (D) today at the 9:00 AM service the Glide United Methodist Church.
Mayor Gavin Newsom was the Phone banking center of Hillary's HQ today as well.
And yes, again and again, I don't get paid for advertising space here.
This is just a wayof showing support for Hillary win or not.
Hope people exercise their rights as there is only a few hours left for Super Tuesday.
Thursday, January 31, 2008
700,000 Asians for Hillary and no Obama
My question is that it has been publicized that Hillary got the endorsement of the 700,00 strong Asians in the USA for signing the paper fighting for the rights of Asian Americans?
Yet, as an mixed racial Asian living in America, I am not aware of such issues signed by Hillary. And most importantly I am known to be a Hillary Clinton supporter without such politicking.
So my dear fellow Asian, we cannot say we would remain neutral if only Obama would only sign like Hillary.
I believe such thing is hypocrisy. The question here is who do we really believe in and support.
Our culture comes from family and belief of the positive. If we think a candidate is the best to run the country, we don't need some re-assurance. So, in which case I don't blame Obama either for not signing.
Yet it does not mean, that I will be deviating from my belief in Hillary Clinton, win or lose.
This is what we should focus. i simply believe that limited income and disabled like me struggling have more hope through a lady president.
After all, it is values not politics.
How about you?
Alex Esguerra
ADLE International
Yet, as an mixed racial Asian living in America, I am not aware of such issues signed by Hillary. And most importantly I am known to be a Hillary Clinton supporter without such politicking.
So my dear fellow Asian, we cannot say we would remain neutral if only Obama would only sign like Hillary.
I believe such thing is hypocrisy. The question here is who do we really believe in and support.
Our culture comes from family and belief of the positive. If we think a candidate is the best to run the country, we don't need some re-assurance. So, in which case I don't blame Obama either for not signing.
Yet it does not mean, that I will be deviating from my belief in Hillary Clinton, win or lose.
This is what we should focus. i simply believe that limited income and disabled like me struggling have more hope through a lady president.
After all, it is values not politics.
How about you?
Alex Esguerra
ADLE International
Wednesday, January 23, 2008
It always takes a Heath Ledger to be understood on Loss and Depression
From Marilyn Monroe, River Phoenix to Anna Nicole Smith and now actor Heath Ledger's death has to serve as model on how someone's loss and depression to be talked about and given some attention.
It doesn't take a pathologist or histologist to go over toxicology reports' to rule out that such death's are not intentional. Neither does one's feeling of loss and depression can only be felt by the same very people who are experiencing it too.
When we tell the signs of our loss and depression through our actions but people are simply too uncaring or simply be ignored.
When you see the character of Heath, people would think he is strong, prominent and confident. Only then if you are real close and personal to the person will one understand his passion, his love, his challenges, yet his emptinesss, fear, loss and anger. After all, depression is all about our inner anger about the trauma that one has been through.
I hope that this tragic loss will once again reinforced about being misunderstood on one's asymptomatic disability.
May Heath Ledger rest in peace and may he find the peace and solice that due him all this time.
ADLE International
Saturday, January 19, 2008
Asymptomatic Disability and Hillary Clinton

As many know, I am a die hard supporter of http://www.hillaryclinton.com/ to become president.
Through here, I would like to educate people of what "Asymptomatic Illness and Disability" means.
Many people sometimes look at people from their outside appearance.
A lot of us who look to be in good health from the outside are sometimes suffering from very serious chronic and terminal illness.
Such illnesses can be Cancer, HIV, AIDS, Leukemia just to name a few. The hardest part of the illness sometimes affects the emotional and mental repercussions that prescriptions drugs do and some are effects of the disease itself. Such emotional state might be anxiety, depression, bi-polar or even Britney Spears syndrome.
So I suggest before we prejudged someone by their physical look when they say the are asymptomatically disabled, I suggest we think twice.
The Universal Health Care system in America is broken. The only person that is highly intellectual enough to understand this is my ally, Hillary Clinton.
And yes, this is why you don't see me physically rally with Hillary because of having to suffer asymptomatic disability.
Alex Esguerra
Alex Esguerra
Monday, January 14, 2008
Civil Rights of People with Disabilities
Civil Rights of People with Disabilities
In the last few weeks, I had been ill and I apologize for my readers fot not being able to post online.
I am thankful to some friends for taking care of me and for even posting this. I am aware of the importance of staying in touch but as some of you have known not when I am extremely sick will I not have the determination to touch base.
I wrote this post on paper and someone had to help me post it online. I am touched with the reminder of Martin Luther King when I was brought to church yesterday. It was also a eventful Sunday having Chelsea Clinton as our visitor in Glide United Methodist Church.
Glide has been a personal refuge to me even when I first move to San Francisco for daily meals.
Not all people online have all the material wealth that life has to offer. But then again, on the internet, I on the thinking that everyone is the same rich, poor and even disabled.
Sometimes, it tiring when one receives so much harrassment over money and credit issues especially on the state of the economy today.
But there are resources that a disbled person can tap as we do have civil rights.
I have found this out recently and one would be amaze how people violate the civil rights of people with disabilities.
I can't really do much writing being currently frail. But, I thought I touched base to my readers.
Don't let people exploit the circumstances of illness and disability.
Alex Esguerra
In the last few weeks, I had been ill and I apologize for my readers fot not being able to post online.
I am thankful to some friends for taking care of me and for even posting this. I am aware of the importance of staying in touch but as some of you have known not when I am extremely sick will I not have the determination to touch base.
I wrote this post on paper and someone had to help me post it online. I am touched with the reminder of Martin Luther King when I was brought to church yesterday. It was also a eventful Sunday having Chelsea Clinton as our visitor in Glide United Methodist Church.
Glide has been a personal refuge to me even when I first move to San Francisco for daily meals.
Not all people online have all the material wealth that life has to offer. But then again, on the internet, I on the thinking that everyone is the same rich, poor and even disabled.
Sometimes, it tiring when one receives so much harrassment over money and credit issues especially on the state of the economy today.
But there are resources that a disbled person can tap as we do have civil rights.
I have found this out recently and one would be amaze how people violate the civil rights of people with disabilities.
I can't really do much writing being currently frail. But, I thought I touched base to my readers.
Don't let people exploit the circumstances of illness and disability.
Alex Esguerra
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