How do u integrate success in a small businesss BOOK

FOR IMMEDIATE PRESS RELEASE - SUNDAY, August 23, 2008San Francisco, CA, USA ----- Hot News!Former APEC Young Entrepreneur and Change Advocate of the Democratic Party today release a new book entitled - "HOW DO U INTEGRATE SUCCESS In a small business...

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Entrepreneurship and The Future of E-Commerce

The e-commerce platforms has gradually changed through the years.

Entrepreneurship has been regarded as a major player in the development of e-commerce technology. Not a lot of companies today still makes mainframe software for personal computers. This is why investors have to be very watchful on start-ups and new emerging companies as after all this are the entrepreneurs that are open to new possibilities.

Small start-ups tend to be more focus on innovation and dare to take great risks than large companies today. Even when a start-up fails, the entrepreneurs running them learn from the successes and failures that has been done and in the end there is more rapid progress of success.

Today, as an example online search engines are highly targetting the large companies who have the capabilities of paying the bucks in search and placements advertising, Years ago, when someone made an online search they would just go to the first and second pages and forget about the remaining resulting pages.

However, because of the economic trends, the consumer is becoming more sophisticated and it becomes more and more a market-driven decision based economy, a person making an online search is going to several pages and sometimes up to the tenth page in search for the specific target product that relates to their need.

As companies start to believe in mergers, acquisitions and alliances the questions lies are consumers shopping in the new marketplace? The internet and e-commerce technology has affected our daily lives today and the years to come.

I have been personally working on this book for several months because I want it to be perfect when it finally goes to press. I intend this book to be a big bestseller in the long run and part of the proceeds will go to an institution that merely focuses on Entrepreneurship and an institution that had help me achieve my dreams.

Yet the other hard part is hiring very smart, intelligent and logical people especially when you expect only the best and greatest results to be a reality.

Let me reiterate the call for interested investors today. This is such the great time and opportunity of your lifetime. Are you going to let this passed and like this book will be in online discussion forums and communities for the many years to come. Then people will understand what the story was about.


Alex Esguerra

The Google Dance: Waltzing with the Dictators

As a small struggling e-commerce company, Google is one company that we are very grateful to. Not only for the traffic, search engine, adsense but suport as well. As long as we are the dancing the same direction, it can be rest assured that we will be a mighty ally someday when our turn comes. And then they would say, it was all worth it.

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www.alex-esguerra.com

Facebook in Real Life! Take a look. - The Saga of Social Networking!

Yep that's right. Its Facebook in real life. Is it a total disaster or something really helpful? Well take a look and see for yourself.

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Memoirs of Former APEC Youth Representative, Alex Esguerra: The Process of Multiplication in Today's Business Environment

Memoirs of Former APEC Youth Representative, Alex Esguerra: The Process of Multiplication in Today's Business Environment


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The Process of Multiplication in Today's Business Environment

Years ago in the books business, bookstores were a fad. We can find them in shopping malls, thrift stores, independent bookshops, trade shows, antique shops, supermarkets and even pharmacies or groceries.

Today, one can buy a bestseller, how to, science fiction, business books and the like through book shopping comparison sites, reviews, search engines, bookclubs and of course "online". Greeting cards shops, comics shops, mail order, magazine stands, phone order or even direct sales are some additional channels through which books have been sold by "multiplication".

From major bookstores, mom and pop sellers, online, distributors, mass merchandiser and department stores the book sections are continuously proliferating either way with or without a recession.

In such processes, market conditions are resulted from such scenarios. One area is the customers types and profiles where customers want to buy in different ways and several channels and options. From the traditional way of flea market auctions or even one stop shop online purchasing, buyers are becoming more sophisticated, demanding anf experimental for a particular product or service.

Another area is technology advancement such as web ecommerce shopping carts, cable channels shopping and of course the "Internet". It is a known fact today that if a business does not have a website presence, shoppers might be hesitant, as for them this is just simply multiplying the ways of buying products.

Today, concentration and specialization leads to a better selection, more shopping convenience and great customer service. Customers tend to buy from the large-scale online operations who dominates the market landscape but continues to find the next better deal, wants more time savings, and experiments other ways and websites as seen by the number of purchases they routinely make.

So the question lies, as the internet presents more opportunities for buyers and sellers, more battles will occur as companies big and small will fight over the e-commerce customer? Hence, is multiplication the answer, domination, duplication, intensive advertising, technology, financial resources or is it "out of the box" thinking of the entrepreneurs? The customer has too many options, a sale is not just the transaction, it is part of the relationship.

"Imagination is more important than knowledge..: - by Albert Eistein.

by Alex Esguerra

Why our Privacy is Important in Net Neutrality by taking action!

The Federal Communications Commission has voted to punish Comcast for violating Net Neutrality and blocking your right to do what you want on the Internet. This precedent-setting victory sends a powerful message to phone and cable companies that blocking access to the Internet will not be tolerated from this time forward. Protect Net Neutrality.

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The relationship of Information to the Economy

If we look at a product, it has some kind of relationship to it's producer or seller, through the same way it is presented, made or sold. Thus, when we are are on a store either shopping physically or online, we compare and find out more about the products we see by getting more information.

So these days, the mechanics in the buying process or transaction relies greatly in the information exchanges through what we see and observe. The price can be an important part but really is determine between the buyer and seller of the product. Yet even in cases of reselling like used books, the information can be found in the subjects, categories, way of presentation, the quality in the item descriptions, standards, selling practices and expectations.

Hence, one of the most important part is getting informed and the way the information is dessiminated. By understanding what someone buys, pays, the demands are information relevant to our economy to once again make changes and then sell them again.

So as we today experience in the ill effects of a recession, it might not make sense to argue which fault is it that got us to the present economic predicaments. How we get back the industries on track when for example people now are not even using cars because of the high cost of gas and oil so that the investing community get backs the confidence to infused money and investments back to the economy will be the necessary actions.

As we have seen as the prices of gas and oil is going up, our income remains the same and flat, so are our capability becomes less to buy the things we need. We have even became very selective on what we buy as our income cannot meet our needs for goods and services.

The greatest myth about the economic behavior is that "money" is it's language. This language is the information in the goods and services but money must be noted as a mere part of the entire information. Business successes comes from the entrepreneur's ability to perceive wants and needs, and this perception relies on the the entrepreneurs' understanding of people and the environment.

Thus, the greatest part of the economic problem today in the United States is lack of information about people, what their daily lives are, what they are doing, what does the people want, how we can help achieve this need if we even listen, what are the state of their lives are where they live.

By underatanding the difference between an influential society than being affluential, the government and pillars of the industries must able to transform companies into being more informed and intelligient, support the work force and labor unions in coming up with better products that will eliminate emissions and waste, communicate with the employees about product and service quality and new ideas.

Alex Esguerra

The State of Investing in "America's Recession" today

The United States in once again in a serious reality of recession making stocks tumble, real estate depreciates, housing foreclosures and devaluation of the US dollar, commodities and tangible assets alike.

Such perils were brought about by the long ordeal on the Iraq war, housing and credit crisis together with financial bank failures recently. As the Federal Reserve desperately tries all measures on injecting money into the system while creating inflation, another stimulus package is being debated in the House of Congress. With the onset of these events inter-related with the coming presidential elections, americans are having a difficulty to think that this is just a "normal" trend in the economy

Yet there are sauvy investors who can convert these into buying opportunities for stocks, ETF's and other investments. The trend today is merging towards ETF's which is now the equivalent of mutual funds as years before. Being a bull market, short term bonds are more easliy disposable than long term bonds.

Nevertheless, we should watch the prices of gas frequently and as well as other commodities. Markets unfortunately are very tricky and can be misleading sometimes so the best way is knowing what your are really investing into than just what we think it is or should be.

Should there be a real recovery, gas and oil should stabilize while some commodity prices go up.
The key is remembering the relevance of commodities together with the stock market as it is always the commodities which are the economic indicators than stocks.

Either one is a small or big time investor, it is always wise to ask what is my purpose of investing, how does it affect my life purposes and not what the money purpose is? An intelligent investor knows that when he/she invest, it has something to do with what they want to develop in their lives. Hence it is a question for oneself not a question for the financial planners and stock brokers.

Selling and Making Money Strategies, the Basics

Way back a few years ago, I was a frequent lecturer to a Direct Selling Association.

I have always emphasize the power of "Contacts". Sometimes,we are so engrossed with all the new innovative ways of customer acquisition or getting potential customers.

When I started selling in my youth, I sold to friends, classmates, neighbors, family and teachers. Not only did I know that I can influence most of them to buy, I also knew that they will pay me outright so that I can have the money to buy products again and create the cycle. It was the same people who gave me important word of mouth referrals to the network of people they know.

One member ask me about why not have a product cataloque sheet and or brochure later on when I was already doing retail. My intial reaction was that only until I have the adequate volume of products that I bring to my customers will I think about it. For me cataloques and brochures are promotional materials given to named or pool of distributors. It is intended to be left to the customer so that they can always refer to it when we follow up. It is not some kind of advertising presentation kit that is presented and then we take it back with us to show other people.

Selling with the concept of brand recognition could sometimes be a very selective process. My belief is that we must learn to affiliate with a company or companies that we believe have the products and service with great growing market demands. Because, the more popular a brand is, the consumer is more influenced in buying from them. As a strategy, we need to think about not moonlighting for a competing brand. We have to find the network that best suits our interests and our passions.

In shipping and order fullfillment, we need to be aware of quality control snd customer service. At the same time, even before we ship a product, we need to be very clear on payment and risk tolerance terms. Hence, it is also why we need to remit payments as scheduled to maintain good standing and to establish credibility and reliability. In todays' economic challenges, credit is very hard to find and maintain. So be prepared to incur penalties even towards a commission.

As to links, affiliates and exchanges, we have to set our targets. Create the picture you want and envision to be in a given period. If somewhere along the line, you gauge that targets are not being achieve then it might be wise to cut your affiliation as it will be merely wasting money. Give the benefit of time and doubt but if still it does not seem rewarding to the target goals then perhaps we have to refocus somewhere else.

Last but not least, we have to think about other perks and recognitions to our distributors, partners and customers. It could free consumption, shipping, discount perks, performance incentives and bonuses. More than ever if can be in verbal and written form of "THANK YOU".

Profit from sales of products can be very rewarding yet at the same augment our personal and business budget.

www.lifeandtimesofalexesguerra.com

A trbute to the Most Shrewed Strategist - William Henry Gates of Microsoft.com

October 28, 1955 saw a new era in the world of the digital age and world of philanthropy at it's best. A person who sometimes did a lot of things outside legal and compliance issues was born and name William "Bill" Gates. Since the 80's I have personally followed the story of one of the greatest entrepreneurs in America's economic history.

A chief strategist, nostalgic philosopher and a person who gets what he wants at all cost such as Bill Gates is one of the greatest idols I had since I have started as an entrepreneur in the world of business.

I salute the compassion that the Melinda and Gates Foundation had done to the betterment of the human race. As such, I have also devoted my future service when I retire someday to the very ideals started by this foundation.

A great leader knows that the only way of leaving love and legacy is using the power of succession. When we create a company that we have shed blood and sweat yet we educate, train and in the end share it with the employees who had truly helped us through the years is one of the greatest acts of compassion that every business leader should understand.

Because when we know how to give, how to share and eventually release ourselves from the very child we have created which is our business then this is the greatest gift the we ever give intangible, priceless and will be in the books of history for ages to come.

Thus, is why I salute one of the greatest compassionate strategic digital leaders of this lifetime. This is today, the future is still open and I have always said it is now up to our youth and emerging business leaders to follow the lead of the real entrepreneur within.

May God Bless a great genius of this lifetime. A salute to one of my most admired idols in this lifetime, William Henry Bill Gates.

Long live entrepreneurship, Philanthropy and Visions shall transform the dreams.......

Alex Esguerra
Former APEC Youth Representative
Co-Founder - APEC Young Entrepreneur's Association
Founder - ADLE International

Cody's, landmark Berkeley bookstore, closes

Since the 1980's, we have been educating people how businesses are built. They are built and founded by their owners so when they die the structure and organization does not die with it. Sustainability is the abiity to empower a management team and the employees. Only then will a business survive. It does not matter if someone buys it will a lot of $.Hence, is why I always get the question why I am not afraid to lose everything. My philosphy is that I control "Money". It has not power over me. But I invest greatly in human capital as only then will the perceivd value to shareholders can really be shown with great accountability. Sometimes, we get too materially engrossed on the getting materially rich, famous and to be someone. Humility, has a cost but it has a greater price.Hence, it will take ages to figure out how many equity and assets one really has if their first priority is their honor, their beliefs, their ethics and their values.

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The Politics of Change and Evolution in America

Politics, Change and Evolution still plays an integral role in America's social climate.

As Hillary Clinton today suspended her historic campaign for Presidency of the United States, party unity was the lesson on the democratic front.

A week ago, while meeting some advertising executives for political blogging, I was told that they have never known a political blogger like me who does not want to generate a lot of money for my blogs.

I then replied to state that I am a democrat by heart but I am more an entrpreneur than a political activists. In life, there are times one has to take sides for their ideals. The beauty of politics is that it is a virtue of expression. When we sail to the ocean we don't really know if what the weather is like on the other end. But when we get to the middle and a storm comes we have to be creative enough with determination and extreme accuracy of what we are going to do and act faithfully.

America, has been called land of the free. This is why I love such ideals. I don't believe in "maybe" or in "between". It is either a "yes" or a "no" because only when humanity understands what it takes to take sides for our ideals and beliefs will dreams be achieved.

After all, in religion this is the reason why Jesus had been visited by the so called devil once in a while. But he endured because he knows why he existed and what his true discipleship is all about.

In business, there is always uncertainty but what makes a true entrepreneur is the confidence to fight for his ideals, his passion, his eloquence, his faith and his dreams. It took this long to create the change in the democratic principles of this nation. It is up to our youth now to implement the visions and dreams that has been build.

The woman in pantsuit has spoken and it is up to each and every american democrat to exercise their right. The question lies are we still going to let inequality and lack of freedom of expression dominate the system? Or do we have the courage to be part of history as I am very grateful that I have seen history in my lifetime.

The battle only just began, nobody lost but victory is still a big necessity as now two great men are in the forefront each with such dedication, passion and integrity.

But as far as I am concern, my focus is consistent. It is mentoring our youth to become great business leaders of tomorrow. And as I go through life's challenges, my mission shall always prevail in passionately expressing value through affordability amongst limited income earners, the disabled, the struggling youth, the veterans and most of all the economically disadvantaged sectors of society.

As Hillary ended her statement, "God Bless America". Land of the Free.

Alex Esguerra
http://www.smallbusinessmentors.com

Why Booklovers buy books from favorite authors

While enjoying the stroll down at Book Expo America, one would be amaze on seeing fellow book lovers cue to line up for an authograph of their favorite authors.

For some, it's a simple joy of having the original signature, a soon to be released book yet for some it is about lifestyle, culture, society, adventure, science, philosophy and community combined.

Like any book enthusiasts, wish we have the chance to meet, hear or merely see some of our admired authors. My hope as always is bring more young people get involved and experience what is it that we are magically attracted to authors.

As an example, I met five (5) of my 50 most admired authors today. It was like a pilgrimage meeting the people you look up to, their passion and what is it about them.

It started hearing from "Amy Goodman", and share the very principles of what democracy is all about today. Yet she Amy starts her new book dedicated to her mother and her hero Dorrie Goodman. This upcoming bestseller "Standing Up" for me is why America is all about and the democratic ideals that our youth shall inherit in the next millenium.

Then the saga continues to John Zogby's " The Way We'll Be" coming on the shelves on summer 2008 from Random House Publishing in New York. From arithmetic to analytics, Mr. Zogby's sensitivity to culture and environment is an institution of learning itself.

As the journey continues, it was an honor to personally meet Jim Hirshfield, who is the model that any upcoming young entrepreneur needs to look up to with his book "Fortune & Freedom". His journey on entrepreneurship is a success formula that aspiring small business young entrepreneurs must seek.

Suddenly, sitting on the a table a very humble "Beverly Kaye" takes the time to authograph a book for me. It was like "I was in heaven" but Ms. Kaye was joking that I said that to all the girls I meet. But then, I told her that only to great Business Books authors like you. Her book "Love' Em or Lose Em" talking about why we need keep good people in our organization when they come into our lives. Through the years, everytime I was asked in my own successes and failures, I would always reply that Businesses are built by people.

It was a long Friday afternoon that suddenly I step into "Sandra Kit" and again had my copy of Celluloid Memories. Here glamor, chemistry and lifestyles sparks.

And so tomorrow shall be another exciting day but hence the question is Why Booklovers buy from from favorite authors?

http://www.alexesguerra.com/

The Importance of Business Planning in times of trouble - Sign of the 22nd Century

In the old days, our plans where all in our heads but today it's no longer feasible. While walking down the financial and low income small business retail areas of San Francisco, I can't help but notice why some new businesses which had great products and ideas recently closed shop. I would then kept repeating to myself, if only these businesses had a business plan they would have been still here or at least have a viable exit.

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www.alex-esguerra.com

Real Personal Income turns negative

The Bureau of Economic Analysis released the Personal income figures for March 2008 today. Personal income increased $38.8 billion (0.32%). Disposable income increased $29.6 billion (0.28%).

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World War I and II in the Asia Pacific History - NAVOBA, the association for our veterans

Having a father who serve in the US Army during World War II and a grandfather from World War I whose service was not much entered in the family history books makes one wonder through pages of time by collecting general army and military history. This is one of the reason why we are avid supporter of the NAVOBA - National Association of Veteran Entrepreneurs as serves to uplift the preservation of the ideals of true valor of Love of God an Country.

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Online Bookselling State Today - Internet sales hit record �13bn in first quarter - Business

Online Bookselling, the new school of selling books for passion in the UK and Online Bookselling numbers have rose drastically in the last weeks. One of the issues in the bookselling industry that would be tackled on Book Expo America would be why? The industry has to deviate from the old school and integrate new parameters and strategies. I am confident that indepedent booksellers are extremely smart entrepreneurs.

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How Hillary Can Still Win Only If CHANGES ARE DONE!

Political Campaigns are differentiated from political activism by focusing the social impact of the candidate to society.Although, as a solid supporter of Hillary Clinton I believe that she has to fix the strategist that plan ehr campaign especially if she wants the grassroots to support her.The old mechanism of constant bombarding emails, telephone calls and fundraising is where her political rival currently is very good.Politiics yes money yes but these so called campaign wizards of hers think that we are still leaving the 20th century through hypnosis.Today's world is about showing your true color, passion and goal. Only then, will you win the hearts, minds and then the pockets of supporters.Time is clicking but her strategy seems to be not changing. http://www.alexesguerra.comYes, believe it or not, it's still quite possible. This video details the simple steps needed for Hillary to become the next leader of the free world.

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The Power of Green, Could Action on Climate Really Be Bush Legacy?

A president only becomes great by living a history behind. George Bush might be trying to leave his legacy at this point. Give him a chance yet the question lies is it too late than waltzing his holiness, The Pope.For Teddy Roosevelt it was the creation of our system of National Parks. For Richard Nixon it was the passage of landmark environmental reforms found in the Clean Air Act, the Clean Water Act, and the National Environmental Policy Act. For Bill Clinton it was an eleventh-hour preservation of millions of acres of public lands.

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